Improving Vaccine Communication

This research study aims to further understand and prevent information and communication challenges from influencing vaccine acceptance in the future. The study team will work together with the public and other stakeholders to develop digital messages that help people understand vaccines better and encourage future novel and routine vaccine uptake.

This study is being conducted by Dr. Jeanna Parsons Leigh, PhD in the School of Health Administration at Dalhousie University, and a diverse team of multi-provincial investigators.

To participate, you must be 18 years of age or older and living in Canada.

Participants will be purposively sampled to ensure fair representation of geographic location, gender, sex, age, and diversity in ethnicity, education, income, and vaccination histories.

• Participate in a 75 minute virtual (online) focus group discussion to develop digital messages that help people understand vaccines better.
• Focus group participants will be asked to complete a demographic questionnaire prior to their scheduled focus group date and time.
• The demographic questionnaire will be completed via Qualtrics (online) and should take about 5 to 10 minutes.

To compensate for their time, participants in this study will receive a $25 gift card.